Bridging the gap between authentic ingredients and the Swedish kitchen through art, tech, and storytelling.

Our Story: From a street food stall in Chiang Rai to Sweden with a Global Heart.

Somtam Market was born from a memory of a street food stall in Chiang Rai, Thailand. Every morning, before the city woke up, my mother would decide which curries to cook for the day, and my job was to prepare the curry paste. I learned early on that a dish is more than just food—it is a story, a specific combination of ingredients, and a daily ritual.

Today, Somtam Market is a digital platform that brings those stories to life. Built from the ground up by a self-taught programmer and food illustrator, our platform uses rich, visual "Dish Profiles" to map out authentic Southeast Asian cuisine.

What we do:

We believe that the biggest barrier to cooking authentic Asian food at home is intimidation. People see a jar of curry paste or a bottle of fish sauce on a supermarket shelf and don't know the story behind it.
Through beautiful, hand-drawn illustrations and interactive web design, Somtam Market breaks down complex dishes into visual ingredient maps. We show consumers exactly what goes into a dish, how it should look, and the cultural history behind it.

Our Mission: Bridging Thai Culture and Europe

Bridging Bangkok and Europe Our mission is to give Thai culture a modern, EU-ready digital home. From our base in Sweden, we build tools and experiences that scale across the EU—so Thai culture becomes easier to access, share, and enjoy, no matter which city you call home.

• • Food: Discover Thai ingredients, recipes, and food brands that bring real Bangkok flavours into European kitchens.
• • Wellness: Explore Thai wellness ideas, calm living practices, and products that support body, mind, and spirit.
• • Games: Enjoy story-driven, puzzle and escape-style games inspired by Thai and global culture, created by an indie studio.

From our base in Sweden, we build tools, content, and experiences that can scale across the EU—so Thai culture becomes easier to access, share, and enjoy wherever you live.

Partner With Us:

We are actively looking to partner with premium Asian food importers, distributors, and brands. By integrating your specific products (rice, sauces, pastes) into our visual Dish Profiles, we help educate your consumers, inspire home cooks, and bring the vibrant culture of Asian street food directly to their screens. Contact us to see how we can illustrate your ingredients and tell your brand’s story.